AuraStyle Retail Experience

About this project

AuraStyle needed to modernize its digital presence, moving away from a slow, monolithic e-commerce system that hindered global scalability and user experience. We unlocked the potential for their brand by executing a complete digital ecosystem overhaul.

We architected a Headless Commerce setup, separating the front-end presentation layer (built with React and Next.js for SSR and PWA capabilities) from the back-end commerce engine (via GraphQL APIs). This separation allowed us to focus intently on design & development craft, resulting in lightning-fast Progressive Web Apps (PWAs) and native mobile apps (iOS/Android). The focus was on rich, interactive product visualization, including AR try-on features, and personalized user journeys. Our meticulous approach to front-end performance and aesthetic excellence resulted in a 45% improvement in mobile conversion rates and cut average page load times by over 60%, directly supporting their international market expansion goals.